Forget ya Billy Mavs, Coco-Cola is launching their own RTD
For years you've been using Coca Cola to mix with spirits, but now your mixer of choice could be your stand alone bevvy of choice.
They may have had other special ingredients such as coca leaves (which is what cocaine is derived from), but Coca-Cola have never made an alcoholic beverage until now.
We haven’t experimented in the low alcohol category before, but it’s an example of how we continue to explore opportunities outside our core areas. Coca-Cola has always focused entirely on non-alcoholic beverages, and this is a modest experiment for a specific slice of our market,
Unfortunately the new drink won't be a cheeky bourbon and cola, but instead much like chūhai, a low alcohol Japanese fruit drink.
Coca-Cola are hoping to market the product in Japan, hence the choice of drink not seeming as obvious as it is to most of us. Let's hope the endeavour leads to a replacement 7%er for a night with the boys!