Apple is reportedly discontinuing its latest and most talked about smartphone

Tech 09/02/2018

Talk is hooning around the place that Apple plans on discontinuing its latest and most talked about smartphone device, the iPhone X.

source reveals Apple recently notified suppliers that it’s cutting production in half due to “disappointing holiday season sales.”

According to Nikkei‘s insiders:

"Apple will halve its production target for the iPhone X in the three-month period from January from the figure of over 40 million units envisaged at the time of its release in November. The U.S. tech giant notified suppliers that it had decided to cut the target for the period to around 20 million units, in light of slower-than-expected sales in the year-end holiday shopping season in key markets such as Europe, the U.S. and China.

The U.S. tech giant notified suppliers that it had decided to cut the target for the period to around 20 million units, in light of slower-than-expected sales in the year-end holiday shopping season in key markets such as Europe, the U.S. and China."

If this is true, it seems this is really the beginning of the end for the iPhone X. Apple still seems to be doing ok, as far as iPhone 7/Plus and 8/Plus sales go.