Adidas has pledged to make 11 million shoes made from upcycled plastic waste in an effort to help clean up the ocean.
While plans were announced earlier this year and the company pumped out over five million pairs made from upcycled plastic last year, the company hopes to double its previous efforts for 2019.
They are also working towards using 100 percent recycled polyester in all apparel and footwear by 2024.
The initiative is in collaboration with environmental organisation Parley for the Oceans, where plastic waste is intercepted on beaches before it reaches the sea. The waste is then made into a yarn which is used in making the shoes' upper material.
Adidas Executive Board member Eric Liedtke said "With Adidas products made from recycled plastic, we offer our consumers real added value beyond the look, functionality and quality of the product, because every shoe is a small contribution to the preservation of our oceans. After one million pairs of shoes produced in 2017, five million in 2018, we plan to produce eleven million pairs of shoes containing recycled ocean plastic in 2019."
What a great initiative.