Classic Aussie beer Victoria Bitter have announced they are releasing a limited edition fragrance for Father's Day, and it's actually made using VB hops.
The fragrance - titled Thirst - comes in the shape of a stubby bottle and was announced with the advertisement above.
VB's marketing director Hayden Turner said that while the fragrance 'doesn't smell like beer, and doesn't smell like a brewery', he told 7News that Thirst will help hard-working Aussies get from the worksite to knock-off drinks, even if that’s the bar at home for now.
The fragrance will reportedly have a limited run until Father's Day and be available for A$24.99 if you're thinking of getting some.
Watch 9News' story on Thirst below, and check out Kara, Lee and Tammy's thoughts on the fragrance underneath that.