Andy King - the star of Netflix's Fyre Festival documentary after famously offering to 'take one for the team' - has now been recruited by Ryan Reynolds to promote his latest venture, Aviation Gin. (If you need some context to understand what Andy did, watch below).
The commercial for the gin begins with Reynolds asking 'how far would you go for your company?' before depicting the actor crafting glass bottles.
The punchline rolls around when Reynolds says 'I committed to blowing every single bottle personally and then engraving them by hand, because can you ever really go too far for your company? I just don't think it's possible.'
We then cut to Andy who is watching at a bar and utters three simple words.
He gets it.