A weird YouTube hack could be responsible for Post Malone's 'Rockstar' hitting no.1
After three weeks sitting at No.2 on the Billboard Hot 100, and it's third nonconsecutive week at No.1 on the Streaming Song Chart (51.3 million streams), this week Post Malone and 21 Savage's 'Rockstar' hit the coveted no.1 spot on the Hot 100.
However, Fader has attributed Post's success to a YouTube video uploaded by his label, Republic Records, in September. And to be honest, this shit looks cooked.
But also, gotta hand it to them, Republic Records are a marketing genius.
The full song has not been uploaded to YouTube - yeah, only the biggest music streaming service in the world.
Instead, Republic has just got the chorus on loop for the same length of the full song - 3:38 minutes. Then in the video bio there's a link that send viewers to the streaming service of their choice. Watch this video above.
The loop has over 43 million views already and is gaining around a million a day.
Fader explains: "According to a person familiar with the situation, a view of the video counts for the charts in the same way that a view on a remix of an instrumental track would."
"At best, the new video could be viewed as a clever marketing scheme, and at worst, as tricking listeners who think they're hearing the song as advertised. It also comes amidst reports that YouTube streams will soon count towards the Billboard album charts."
Sneaky bastards. Doesn't make it any less of a tune though.