JessB has released a powerful, cameo filled music video for her current single ‘Set It Off’ from the debut EP, Bloom, which is available now.
The music video combines power, sexuality, sensitivity and humour with an iconic female kiwi cast including Madeleine Sami, Chloe Swarbrick, Suzanne Paul and The Northern Mystics netball team. Whoever thought they'd all be in the same room?!
The director, Connie Cash, said this of the video:
The inspiration came from us spit balling ideas about ways we could physicalise the exclusive nature of how women are treated in hip-hop,
They thought given Jess' sporting past, that netball would be an intriguing parallel to "female emcees".
This is awesome, check the vid out now!