Jack Daniel's has jumped on the coffee bandwagon and started making that tastes like whiskey.
While the coffee is infused with caramel and vanilla like in Old No 7 Tennessee Whiskey - the coffee is non-alcoholic. So it tastes like whiskey but there isn't any booze. It's also kosher. Unsure of how that applies to coffee but it's nice that they thought of it.
Jack Daniels has even brought out a decaf coffee. That seems unnatural, surely a whiskey flavoured coffee should have some sort of kick in it, even if it's only caffeine.
Word's out on whether your breath will smell like booze after you've had a few cups but most customers seem pretty chuffed at having a product based on alcohol and coffee.