An American newsreader for a local breakfast show in Florida stormed off set after refusing to read a Kardashian story.
On Orlando's Fox 35's Good Day Orlando, host John Brown lost his cool over a story he was supposed to read about Kylie Jenner's pet rabbit named Bruce.
"I am having a good Friday, so I refuse to talk about the Kardashians today," Brown said before leaving the set.
Another employee stepped in to take his place, but the agitated host continued his rant off-camera.
While his colleagues laughed nervously, Brown shouted: "I don't care! I'm sick of this family, I can't take it anymore! It's a non-story!"
While the segment's guest, Jenny Castillo from local radio station Rumba 100.3, thought the whole thing was funny, Brown's co-host Amy Kaufeldt didn't seem too amused.
Brown later posted a video of his dramatic exit on Facebook, apologising for the incident.
"I'm sorry, I lost my mind a bit, although it was partially in jest! I did feel better though after I was done," he wrote.