You need to watch Charli XCX's gender role-flipping music video for her hit 'Boys'

music video 31/07/2017

Featuring the likes of Diplo, Flume, Stormzy, Joey Bada$$, Matt DeMarco, D.R.A.M, Denzel Curry and G-Eazy, Charli XCX's new, self-directed music video for her single 'Boys' has the viral potential of 'Hotline Bling.'

I just want to flip the male gaze on its head and have you guys do the sexy stuff.

It's already racked up 9 million views within the first few days of the release. 

The video communicates an alternative view on masculinity, taking a step away from the macho, pussy-money-weed loving man we've become accostomed to expect in
mainstream music videos (and media at large).

Essentially, all the ridiculous shit you usually see women doing in music videos, the guys are doing instead.

I.e: throwing confetti, looking longingly into the camera, giggling for no apparent reason, having a sexy dance, rocking a wet t-shirt, eating candy and then licking their fingers, cuddling puppies, lying in piles of rose petals...


Not one to discriminate, Charli XCX has used males of all races, body types and styles. 

She explained her concept behind the clip in an interview with BBC Radio 1.

“They’re basically doing all the sexy things that girls usually do in videos,” she said. “I started thinking about all the guys that I’ve worked with or met [throughout all] my years in the industry... I just want to flip the male gaze on its head and have you guys do the sexy stuff.” 

Props Charli. 

Now here's some gifs of our fave boys from the video... 

Romantic, novel reading Flume.

Confetti-lover Kaytranada.

Hot, casual cereal muncher Stormzy.

Eyelash batting, puppy cuddling Diplo.

Love-heart handy Joey Bada$$.

Wet t-shirt sporting social media star The Fat Jew

Finger licking Aussie singer/song writer Vance Joy.

Ty Dolla $ign and Wiz Khalifa making them pink notes rain.

'Caroline' cutie Amine.

Satin shirt wearing G-Eazy.

Rockstar vibing D.R.A.M.

George FM fave and up-and-coming singer, turned Rainbow doggo lover Khalid.

Rose-petal lying Brendon Urie (of Panic! at the Disco).

Alty hero and guitar licking champ Matt DeMarco.

Giant flamingo riding rapper/singer/dancer Jay Park.

Vampire Weekend's Ezra Koenig and producer Mark Ronson channeling that sexy, clean and hygenic man vibe.

Metal poster boy Oli Sykes of Bring Me the Horizon, turned tattooed dreamer.

Electro duo turned pillow fighters, Chromeo.

Denzel Curry pulling the Facebook 'wow' react face. 

Olympic diver, turned general sexy wet man in the shower, Tom Daley.

Roisin Kelly
(Ro the web girl)