Victoria Bitter - one of Australia's best loved brews - have branched out beyond beer once again.
After dropping a men's fragrance called 'Thirst' earlier in the year, they've now turned an April Fool's joke into reality by teaming up with Volley to launch a branded shoe.
Victoria Bitter unveiled the branded sneaker on April 1 turning the internet upside down before revealing it was a massive joke, but due to the reaction they obviously realised they might be missing out on some coin so they've now answered the prayers of many and delivered the ultimate footwear/drinking vessel combo perfect for comfort and doing a shoey out of.
Hayden Turner, Victoria Bitter's Marketing Director, reportedly said in a statement: "When we saw the popularity of the [April Fool's post], we felt this was a good opportunity to offer something different to our drinkers. We hope they love it as much as we do."
The shoes are apparently set to hit online stores December 2 and will go for A$84.99 if you're keen! Just in time for Christmas if you need a present for that one mate that's always up for a shoey.