Okay, so not to cause mass panic or anything, but Spotify is looking at raising its subscription prices next year.
The decision is being questioned after Apple Music announced that they would be raising the price of their monthly subscriptions to the streaming service.
Now, Spotify CEO Daniel Ek has hinted that they too will be “level” with their competitor.
Will there be any joy left to experience? Because honestly, it's starting to feel like some sort of sick joke.
At this stage, we are unsure whether this will affect us here in NZ. Spotify US has not seen a price increase since the streaming giant launched in 2011, however, we Kiwis saw a jump in 2017 when the individual subscription fee went from $12.99 to $14.99 a month. I feel like I’ve only just recovered tbh.
Spotify’s CEO Daniel Ek said raising prices “is one of the things we would like to do and it’s something we will [discuss] with our label partners” before going on to elaborate that “when our competitors are raising their prices, is really good for us.”
“In light of our competitors raising prices, that obviously gives us more confidence going into it, too,” Ek added.
According to the Spotify support page, “We’re always working to bring you more original and exclusive content, a highly personalized experience and powerful discovery tools.”
“If your plan’s price is changing, we’ll email you in advance with information about the new price and when the change will happen.”
Look, I have my fingers and toes crossed that we Kiwis are safe from this price hike because, with the way my bank account is looking, I'm starting to question all the money I've already spent on the New Year's festy season. 2023 could be a tight year lads!