Apple Music has struck a partnership with Dubset, a digital content distributor, that could change the game when it comes to artists in the digital realm and popular digital streaming platform.
The deal will allow for unlicensed mixes, remixes, and mashups to be hosted on Apple Music. More so, the new partnership will provide a way for paying royalties to labels and rights holders as well as the DJs and/or producers themselves.
Unlicensed content on the internet has been a highly debated content as of late. Platforms like SoundCloud and Bandcamp have become strong platforms for producers and DJs to share and distribute unlicensed music. But as electronic music & culture has become more mainstream, the music industry has started do all it can to get these unlicensed uploads taken down for what they see as copyright infringement and lost revenue.
This new deal, however, gives DJs, producers, songwriters, labels, and rights holders, you name it, a platform to distribute legally and profit equally for content.
DJs and producers submit their work, which runs through a series of software filters that analyze what licensed material is used, who owns the rights, and what restrictions may be placed on the material. If a song is cleared, it can be hosted for streaming on Apple and royalties are divided up accordingly between creators and rights holders.
Dubset hopes to extend its services to all streaming platforms in the future, and open up the industry to a huge stream of revenue that was previously untapped.