Woodstock 50 has hit plenty of snags since its announcement, and now seems to have completely fallen over.
From artists dropping out to ticket sales being delayed due to a lack of permitting, the final nail in the coffin is main investor Dentsu Aegis Network pulling out causing a complete cancellation.
“It’s a dream for agencies to work with iconic brands and to be associated with meaningful movements,” Dentsu said in a statement. “We have a strong history of producing experiences that bring people together around common interests and causes which is why we chose to be a part of the Woodstock 50th Anniversary Festival.”
“But despite our tremendous investment of time, effort and commitment, we don’t believe the production of the festival can be executed as an event worthy of the Woodstock Brand name while also ensuring the health and safety of the artists, partners and attendees.
"As a result and after careful consideration, Dentsu Aegis Network’s Amplifi Live, a partner of Woodstock 50, has decided to cancel the festival. As difficult as it is, we believe this is the most prudent decision for all parties involved.”
The festival - marking the 50th anniversary of the iconic 1969 Woodstock festival - was scheduled to take place in August at Watkins Glen in New York and was set to be headlined by the likes of Jay-Z, Chance the Rapper, The Killers, Imagine Dragons, Carlos Santana and Halsey.