Drake's been teasing a big announcement this week by handing out flowers across Toronto and posting an unknown project logo called 'More Life Growth Co.' on Insta:
So what's all the hype about? Turns out Drake has started up a cannabis wellness company.
The new brand is a collab with Toronto's Canopy Growth Corporation, "centered around wellness, discovery, and overall personal growth with the hope of facilitating connections and shared experiences across the globe," according to the press release.
"The opportunity to partner with a world-class company like Canopy Growth on a global scale is really exciting. The idea of being able to build something special in an industry that is ever growing has been inspiring. More Life and More Blessing," said Drake.
Weed has been legal in Canada since last year, so it's all completely above board. And it's not Drake's first intoxicant brand - he also has his Virginia Black Whiskey which he launced back in 2016.
We're betting on his next venture being something a little more hard hitting, but he might have to amp up the BPM of his music to tie it in...